Wednesday, February 12, 2014

"Georgia is the Country of Life" is the new tourism slogan

12.02.2014 (Hvino TOUR News). The National Tourism Administration launches the newest tourism slogan “Georgia is a country of life", according to the Head of the National Tourism Administration Giorgi Sigua. He says that Georgia is a country that offers tourists the best local cuisine, wine and nature. He notes that we can offer a lot of activities that attract tourists.

Sigua claims that the Administration expects a 18 percent growth of tourists in 2014. This means that more than 6 million international visitors will visit Georgia. Sigua adds, however, there is still a lot of work to do. For example, Georgia should develop hotels.

In Sigua’s words, in 2014 the administration will spend 8.9 million GEL for marketing activities to strengthen the positive image of Georgia. This is almost three times more than was spent in 2013. Sigua explains that the ads will be launched in 12 countries. These are Ukraine, Kazakhstan, Poland, Austria , the Netherlands, Azerbaijan and so on. A total of 4.5 million GEL will be spent for this purpose. He informs that around 2 million GEL will be spent for participation in international exhibitions. Half a million will be spent to bring foreign journalists to Georgia.

Levan Koberidze, head of, calls the Administration's slogan "a little unclear", claiming why Georgia is the country of life and not, for example, Japan or Croatia. Koberidze notes that it can be specified in the concept, but at this point it's unclear.

© Hvino TOUR News

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