Batumi tourist season to be opened on May 31

21.05.2014. The tourist season in Adjara will be officially opened on May 31, according to Mamuka Berdzenishvili, Deputy Director of Tourism Department of Adjara. According to him, the season opening  in Batumi will be celebrated with various sporting and musical events that  will last until  the late evening while during the summer several important festivals are planned (including the Jazz festival) organized by a private sector.

As for this year's novelties, Berdzenishvili notes that online marketing operates in the Department, which includes social networks which will allow spreading advertising information in nine target countries adjacent to Georgia.

A representative of Adjara Tourism Department expects a 15% increase in the number of tourists in comparison with last year. In his words, last year more than 400 thousand tourists arrived in Adjara.

Berdzenishvili notes that only competitive environment can influence on prices. He adds that by 2016 it is planned to increase the number of rooms at the hotel to  3 500 as well as to open new catering facilities that will increase the competition.

A total of 3 million GEL will be allocated from the budget of Adjara Tourism Department for targeted events  and services development.

Source

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