“The money needs to be spent on promoting Georgia outside of Georgia, because once you get here it sells itself. People have not heard about the changes that have happened here over the last couple of years. As a tourist I would like to know more about Georgia,” Tom Flanagan, Area Vice President of the Rezidor Hotel Group, recently stated in an interview.
“Awareness is relative. Georgia’s awareness in its neighbouring countries is high; in Eastern Europe it is average, and in the USA, Australia and Africa - very low,” Sigua stated.
“When planning a promotional campaign you should research the gross rating point, which means defining your target audience. You can broadcast an ad for millions of people but none of them might necessarily be your target. CNN’s audience is North America. It is not our target market,” said Sigua.