by Dimitri Shvelidze
02.03.2015. It is not news that many counties build their economy and strategy mainly on tourism. The hospitality sector plays a huge role in a country’s further development and assists in changing its essence - moving from the developing country’s ‘list’ to the developed. Georgia’s strategy and vector is mainly correct but the country still needs improvements in many areas.
The main factor is that tourism in Georgia should be boosted in numerous ways and supported by the appropriate agencies, ministries and officials. Our country, despite being very small and suffering from territorial problems, is rich in nature and beauty: rivers, ponds, deserts, mountains, seaside and ski resorts, hills, forests, rich history and cultural heritage - that can all be actively used and must be, in fact. Currently it seems that there is no clear strategy on where and how our country can be advertised. If such a plan exists, we are not aware of it and then it is a problem of internal communication or maybe a lack of information. I would like to create a small list of what can be done in order to make international business travelers, investors or tourists interested in our country:
a) Advertisement - Georgia used to have nice ads that were actively distributed in many EU countries. I consider this practice necessary to be continued, though expanding the area of distribution. Currently Georgia could be very interesting for the U.S., the central and eastern part of the EU, and our neighbors (mindful of the conflict in the north though). An international ad team can also be hired and would be proved to be a worthy investment.
02.03.2015. It is not news that many counties build their economy and strategy mainly on tourism. The hospitality sector plays a huge role in a country’s further development and assists in changing its essence - moving from the developing country’s ‘list’ to the developed. Georgia’s strategy and vector is mainly correct but the country still needs improvements in many areas.
The main factor is that tourism in Georgia should be boosted in numerous ways and supported by the appropriate agencies, ministries and officials. Our country, despite being very small and suffering from territorial problems, is rich in nature and beauty: rivers, ponds, deserts, mountains, seaside and ski resorts, hills, forests, rich history and cultural heritage - that can all be actively used and must be, in fact. Currently it seems that there is no clear strategy on where and how our country can be advertised. If such a plan exists, we are not aware of it and then it is a problem of internal communication or maybe a lack of information. I would like to create a small list of what can be done in order to make international business travelers, investors or tourists interested in our country:
a) Advertisement - Georgia used to have nice ads that were actively distributed in many EU countries. I consider this practice necessary to be continued, though expanding the area of distribution. Currently Georgia could be very interesting for the U.S., the central and eastern part of the EU, and our neighbors (mindful of the conflict in the north though). An international ad team can also be hired and would be proved to be a worthy investment.