The 1st UNWTO Global Conference on Wine Tourism was officially launched by UNWTO and the Georgian National Tourism Administration on the occasion of the World Travel Market in London. The activity is part of the UNWTO Gastronomy Network plan of action.
The UNWTO and the Georgian National Tourism Administration made the announcement at World Travel Market session. As explained by UNWTO Secretary-General Taleb Rifai, who led the presentation with the head of Georgian National Tourism Administration, George Chogovadze, and the Georgian Ambassador to Spain, Zurab Pololikashvili, “Wine tourism represents a growing segment with immense opportunities to diversify demand. In the case of Georgia, this potential is well known as we are very pleased to be holding the first UNWTO Global Conference on Wine Tourism in the country.”