Friday, May 29, 2015

Tourist boom in Georgia and Azerbaijan helps mitigate low oil prices

by Giorgi Meladze*

29.05.2015. Georgia and Azerbaijan, two South Caucasus countries that offer breath-taking natural beauty, architectural treasures and rich histories, are going all-out to develop their tourism industries, writes Giorgi Meladze.

In petroleum-rich Azerbaijan’s case, tourism development is helping it counter a drop in oil prices that many experts say will last for years. In Georgia, tourism is helping offset a drop in business stemming from its neighbors' oil-revenue declines.

The multibillion-dollar investments that Georgia, Azerbaijan and their private-sector partners are making in tourism infrastructure and promotion are paying off with surges in visitor numbers.

Wednesday, May 27, 2015

Can 2015 be Georgian cuisine's breakout year?

Jenny Holm

27.05.2015. For most Westerners, the states of the former Soviet Union bring to mind something of a culinary wasteland. Blame the Gulag, Cold War-era propaganda, and black and white photos of miles-long bread lines: whatever the source, our associations tend toward "bleak," "frozen," and "scarce." That's why Georgia's rich culinary traditions often come as a surprise to visitors, who tend to expect something more, well, proletarian.

Georgia's government has been working hard to shift foreigners' expectations about the nation's cuisine and to promote it as a "must-taste" destination for food and wine tourists through participation in international tourism and wine fairs, wine tastings, and distribution of plenty of swag. Yet as a small country with a big (and much better-known) bear on its back, it's an uphill battle. The fact that Georgia shares its name with a U.S. state further complicates matters in North America.

Not surprisingly, most international visitors to Georgia come from the neighboring countries of Turkey, Armenia, Azerbaijan, Russia, and Ukraine. Georgia's National Tourism Administration (GNTA) has focused its marketing efforts thus far on slightly farther-flung places with which Georgia has direct flight connections, particularly in Europe and Israel. Teona Nanava, chief specialist in the brand development department of the GNTA, told me in a conversation late last year that they hope to expand their presence in the U.S. soon.

Saturday, May 16, 2015

World Economic Forum assesses Georgia’s travel & tourism competitiveness

16.05.2015. Georgia has been ranked in the top three countries in the region for being a tourism-friendly country.

Georgia placed 71st out of 141 countries in the latest Travel & Tourism Competitiveness Report released by the World Economic Forum.

Spain topped the list of the most tourist-friendly countries, followed by France and Germany while Guinea and Chad were at the bottom of the list.

Regionally Turkey was found to be the most travel-friendly country with a ranking of 44th, followed by Russia in 45th place then Georgia in 71st place. Azerbaijan gained 84th place, Armenia came 89th and Iran placed 97th. Georgia ranked ahead of Egypt and Israel.

Georgia gained a score of 3.7 in the travel and tourism competitiveness pillar, the index was expressed using a scale of 1-7, where 1 was the worst and 7 was the best, across 90 indicators. The report assessed 141 economies.

Georgia ranked 32nd best in the world for its business environment, with a score of 4.9. Georgia also placed 32nd for business safety and security with its higher score of 6.0.

In terms of health and hygiene, Georgia placed 31st of 141 surveyed countries with a score of 6.1, which was the country’s best result in the whole report.