"2013 year was an unprecedented successful for the Georgian tourism. We have the most impressive growth across Europe. Georgia was highly appreciated in the report of the United in the number of international travels, which exceeded 5 million.
Increased macroeconomic indicators deserve a special recognition, including international revenues, the share of tourism in GDP and employment. In 2014 the National Tourism Administration’s budget will be doubled and the Agency will work with redoubled efforts on three priority directions. It is the positioning on the target markets , development of tourism infrastructure – regulation and taking care of improving the quality of service, " – Sigua noted.
In his words, the National Tourism Administration implemented a number of unprecedented and large-scale projects in 2013.
National Tourism Administration began working on a new tourist web portal and released the initial version. In addition, 24-hour hotline opened for tourists in Georgia. Number - 0 800 800 909 .
As for the new tourism centers - this time Martvili, Tbilisi and Chkorotsku information centers are being completed. In 2014, tourism information centers will be opened in Bakuriani, Kazbegi, Zugdidi and Poti .
Tourism Ambassadors - upon the initiative of the National Tourism Administration, Georgia’s honorable tourism representatives were appointed in the target countries. The core mission of the representatives is to increase awareness about Georgia and promote the country's tourism image.
Mobile Guides – the National Tourism Administration offered guests of the capital a new service "mobile guides". Mobile groups moved around the city in the busiest tourist areas and provided tourists with the required information totally free.
Hundreds of articles were printed in the foreign press.
Successful campaigns on the targeted markets – were carried out in the major cities of Ukraine as well as in Azerbaijan, Lithuania and Latvia.
In addition, a few months ago Georgia became ICCA member (the International Congress and Convention Association). Membership in the organization will help the country to conduct international events and attract numerous foreign delegations.
Giorgi Sigua names an increase of awareness about Georgia, improvement of tourism infrastructure and the quality of services the key priorities for the next year.
© Hvino TOUR News
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