by Mariam Papidze
09.12.2013. Nine new tourism products, which the Georgian Tourism Association (GTA) is bringing to Georgia, will be available from May 2014. The installation of special equipment for using these products has already been completed. Out of the 9 products one is totally novel in Georgia - the zip-line, which has been installed on the Mtirala Mountain in the Adjara region, near Batumi.
A zip-line consists of a pulley suspended on a cable, usually made of stainless steel, mounted on an incline. It is designed to enable a user propelled by gravity to travel from the top to the bottom of the inclined cable by holding on to, or attaching to, the freely moving pulley.
“Bringing the zip-line tourism product to Georgia is very innovative and useful for developing domestic tourism and making tourism products more diverse,” Nata Kvachantiradze, Chairwoman of the Georgian Tourism Association said. “While implementing this project in Georgia we also thought about developing 4 season tourism in the country. Georgia will become a 4 season tourism country, which means that interest from tourists should be equal throughout spring, supper, autumn and winter. This is a challenge for the country. Currently, during the peak season demand is high, hotels are full. But when the season is over, the resorts are dying. We should do our best to attract tourists after the season ends. The hotels are overloaded during summer while they are empty in winter. In such a way business cannot develop properly in Georgia. Time is required to adequately plan out activities for the off-peak period, which is the responsibility of both the state as well as us. It could involve cultural or MICE tourism for example,” she added.
09.12.2013. Nine new tourism products, which the Georgian Tourism Association (GTA) is bringing to Georgia, will be available from May 2014. The installation of special equipment for using these products has already been completed. Out of the 9 products one is totally novel in Georgia - the zip-line, which has been installed on the Mtirala Mountain in the Adjara region, near Batumi.
A zip-line consists of a pulley suspended on a cable, usually made of stainless steel, mounted on an incline. It is designed to enable a user propelled by gravity to travel from the top to the bottom of the inclined cable by holding on to, or attaching to, the freely moving pulley.
“Bringing the zip-line tourism product to Georgia is very innovative and useful for developing domestic tourism and making tourism products more diverse,” Nata Kvachantiradze, Chairwoman of the Georgian Tourism Association said. “While implementing this project in Georgia we also thought about developing 4 season tourism in the country. Georgia will become a 4 season tourism country, which means that interest from tourists should be equal throughout spring, supper, autumn and winter. This is a challenge for the country. Currently, during the peak season demand is high, hotels are full. But when the season is over, the resorts are dying. We should do our best to attract tourists after the season ends. The hotels are overloaded during summer while they are empty in winter. In such a way business cannot develop properly in Georgia. Time is required to adequately plan out activities for the off-peak period, which is the responsibility of both the state as well as us. It could involve cultural or MICE tourism for example,” she added.