The promotional clips about Georgia were to be shown in Moscow's cinemas.
The tender was announced on January 31, 2013 to conduct a campaign in Russia, the administration said on March 13. Two Russian companies, namely, Uralska and Initiative participated, but a winner was not determined. "We felt it inappropriate to show promo movies in Moscow's cinemas because of the worsening of the political situation and current events," the administration said. "A decision was taken to suspend the advertising activity and to cancel the campaign. But we assume that this year's certain advertising campaign will be carried out in Russia."