12.04.2014. Marketing campaigns will be conducted only in Germany, Azerbaijan, the Netherlands, Austria and Poland this year. At this time it’s unknown whether or not ad campaigns will be conducted in Ukraine due to the current developments there. The total annual budget that will be spent on Georgia’s promotion in the world market amounts to 8 million 900 thousand GEL.
As early as last December, the head of the Administration said that in 2014 Ukraine, Russia and Azerbaijan would be among the leaders of the target groups. The Baltic states, Germany, Hungary, Poland, the United Arab Emirates, Saudi Arabia and Israel were considered as the interesting markets as well.
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