The number of tourists visiting Georgia increased by 21% in 2013 compared to the previous year. The total number of visitors last year was 5,365,356, up from 4,428,221 in 2012. The number of tourists has been increasing for the last 5 years thanks to significant investments in the tourism sector, especially in hotels and the infrastructure of the Black Sea and mountain resorts. But experts believe the recent tendency of reducing the amount of advertising of the country will worsen the situation again.
“The support of foreign media is important for the country’s image. The reduction in the number of articles will impact on the awareness of the country internationally,” Givi Khachapuridze, Director at PR Consulting Group, told The Financial. “Considering the political factor, radical forces will get the opportunity to evoke negative information about the Government. The decreased coverage in international publications has already become an obstacle for the Government and the country’s image,” Khachapuridze believes.